Saudi Arabia Online Food Delivery Market: Understanding Online Food Ordering Systems

[Leo_Thomas]

The implementation of an online food ordering system within a restaurant’s operational framework has the potential to revolutionize the way the establishment runs by optimizing operational efficiencies while improving customer service.

What is Online Food Ordering System


An online food ordering system is a digital system that can be integrated within a restaurant’s website to allow customers to place orders online. It can also be hosted through a third party. The system automates the ordering process, thereby decreasing time spent on orders while improving service levels.

The implementation of this technology ensures the restaurant business remains competitive within an age of digital technology by improving the ability of customers to interact with the business.

Three Types of Restaurant Online Ordering Systems


Direct Integration with Your Restaurant’s Website
This system allows customers to place orders through the restaurant’s website. It is the best option for businesses that want to preserve customer experience and customer data. The restaurant has the ability to customize the ordering screen to fit the business’s brand and has the ability to fully control the customer interface.

As per GMI Research, Saudi Arabia Online Food Delivery Market is predicted to expand at a robust CAGR during the forecast period till 2030

Employing Third-Party Applications

Because of the popularity of services like UberEats, you may attain the convenience of working through third-party services while also capturing UberEats’ market share. However, you may also sacrifice greater control over customer relationships and incur additional costs.

What is the process behind an online food ordering system?

To gain an understanding of how smooth and efficient the entire system is, let us go through the customer experience step by step.

Step One: Google

Assume a customer intends to purchase a product from your food service operation. The first action they will likely take is to identify and locate the food service operation. If the customer is unfamiliar with the operation’s location, they may perform a Google Search to find the food service operation. If they search Google and it takes a long time to find the food service operation, they may become disinterested and stop the process. Therefore, it is essential that the food service operation has a Google Search presence, especially to capture the hand-raising customers who are ready to make a purchase.

Step Two: Click on Website

Once a customer has located your food service operation on Google, they will likely click on the link to your food service operation’s website. Here, customers will view your menu. The menu should be online and presented in an equally attractive manner as the menu is in the food service establishment. This is called menu merchandising. The customers should be able to navigate the online menu easily, as accessibility is vitally important in this step to capture the first impression.

Step 3: Choosing Pickup Order/delivery

Your customer now chooses the mode of receiving their meal. They can either get the meal themselves or choose delivery.

Step 4: Adding To Cart

As customers look through the digital menu, they can choose dishes of their liking and save them in their carts. They may even find new dishes they like as they see the numerous dishes you have. Our system allows customers to save dishes, change portion sizes, and give special instructions to make their ordering experience smoother.

Step 5: Checking Out

When they are done selecting dishes, they can complete their order in a matter of a few clicks. The system allows them to choose a payment option and finish the order securely in a matter of seconds. As they complete the order, their meal is sent automatically to your restaurant's POS system.

On The Other Side:


As your customer submits an order, a set of seamless procedures is then initiated automatically:

Instant Order Notification: The order reflects on your restaurant systems without any delays, eliminating any downtime in the kitchen.

Direct POS Integration: When customers order from your website, their orders are automatically sent to your Point of Sale (POS) and sent to the kitchen. Integrated systems provide the ease of saving time through automation and eliminating manual entry, which increases the likelihood of order entry errors.
Our online ordering system can enable a reservation feature; this allows customers to reserve a table and order ahead of time. This is feature saves time from the start of the customer’s visit to your restaurant, especially during busy times or special events. This system increases the convenience of your customers and streamlines the organization of your restaurant, increase orders and ultimately higher revenue.